In January, luxury cruise brand Cunard will be launching its latest marketing campaign: ‘So much to do, so much time’.
The campaign has been designed to celebrate the elements that our guests have told us they love most about their Cunard experiences.
The first phase highlights the freedom that a voyage on Cunard offers, allowing our guests the freedom to do what they want, when they want. Encouraging them to truly switch off from the world outside while enjoying the endless entertainment and experiences a voyage on a Cunard Queen has to offer.
Angus Struthers, Marketing VP, Cunard said: ‘Following our global research earlier in the year, there were three clear elements that 13,000 guests told us they loved about Cunard.
The idea that a Cunard voyage truly helps guests feel free was just one of these feelings. This campaign is the first in a series that will celebrate the elements that combine to create a unique Cunard experience”.
The ‘So much to do, so much time’ campaign was created by Alpha Century, the shoot was photographed by Phil Poynter and Angela Lindvall and planned by PHD.
It will be supported with a £3 million investment and will launch across national print media in the UK on 13th January with additional activity across digital, PR and social media.